Major Lazer took center stage for the first year of Tuborg Open.
Tuborg Open is the ultimate global collaboration platform for music and culture. It's a space for creativity and discovery, open to all and fueled by Tuborg.
In 2017, we launched this new project together with Major Lazer, a group known for their groundbreaking collaborations. The collaboration took the guys around the world to work with 5 artists from China, India, Russia, Italy and Serbia. It was the first step of an amazing discovery journey for us, all artists involved and all our fans.
“It allows us to broaden our spectrum, musically, with places and people we usually don’t get a chance to work with, as well as have those people come into our world.”
The Tuborg Beat Brewery
Like all great brews, the Tuborg beat took some time to be ready. Hot and energetic, the guys at Major Lazer said it sounded like “firing piranhas” and “a barbeque in Death Valley”.
Our beat brewmasters, Diplo, Jillionaire and Walshy Fire, released it to the whole world to inspire music collaborations. They did so by sealing it into a bottle and sending it out to our international collaborators.