Tuborg Open came back in 2018 with Diplo and MØ, the two artists had just released a single together and were ready to explore musical influences and creating new collaboration tracks with artists from around the world.
A global message told by many
In its second year, Tuborg OPEN brought together a group of incredible musicians to create something truly special; a song with one global message but the story told in a different way by each collaborating artist, using their own unique lyrics and reflecting the diversity and unique local culture.
Artists from some of Tuborg’s key markets across Asia and Europe encouraged people to be ‘Open To More’ in their own way, emphasising that the power of trust and an open attitude adds value to all our lives.
American super producer and DJ Diplo, who was part of 2017 campaign, returned with Danish rising star and long term collaborator MØ. Together they created a track, called ‘Stay Open’, with artists from around the world invited to rewrite the verses to tell the story of what being ‘Open To More’ means to them.
Stay Open is a track about how so many times people are closed but it’s important to stay open to new people and experiences.
Staying open is key
Speaking about the campaign, Diplo said: “To be part of Tuborg Open for the second year is really cool. This year Tuborg came to us with the idea of being “Open to More” and MØ and I were already working on ‘Stay Open,’ this track about how so many times people are closed but it’s important to stay open to new people and experiences.
“It fits the campaign perfectly and the artists from around the world are already coming to us with ideas of how they want to change it up and add their own perspective to the idea of staying open which is the really cool bit of the project.”
By being open to new influences, you mix together things that you think will never fit but sometimes, it really works well
A mix of artists from all over the world
Russia worked with DJ and singer Ivan Dorn, who won Best Russian Act award at the MTV EMA 2017, whilst India engaged Vishal Dadlani whose musical influences ranges from Bollywood to indie rock. Singer-songwriter Levante led the campaign in Italy, while local legend Bipul Chettry partnered with Laure in Nepal. A host of other artists contributed to the campaign from countries such as China, Bulgaria and Myanmar, making it truly global.