It’s what we bring to the alcohol culture as a brewery. When Tuborg encourages our many friends to drink with respect, we don’t point a finger.

We encourage you to drink with respect for yourself, for your friends, the music, the evening, for all the experiences you don’t want to miss.

We would rather sell a bottle of beer less and have more, happier friends. Because when we drink with respect, we are more open to fun, for longer.