But Roskilde Festival is much more than merely a musical celebration. For festival goers, the festival is a nearly mythical site of unforgettable experiences; meanwhile, the event’s organisers strive diligently to bring those at the festival closer together.
As a longstanding main sponsor, Tuborg plays an active role in creating this unique atmosphere, also known as “the orange feeling”. Anders Cold, age 34, made his debut as a guest in 1999. Every year since, he has faithfully made the trek to Roskilde and set up camp.
Like somebody threw a cultural colour TV in your face
Thinking back on his first year at the festival, he remembers how the multitude of stages, the sprawling festival grounds, the thousands of people and the raucous camp atmosphere added up to something of a culture shock:
“It was like somebody threw a cultural colour TV in 3D in your face, after spending your entire childhood and adolescence accustomed to flat black and white.”
Back then, festival-goers were more grouped according to genres (grunge rockers, metal fans, ravers, hip-hoppers, skaters), but the spirit was still open and welcoming, with everyone sharing a common love of music.
He remembers it as “a kind of Petri dish of subcultures, where you could feel out where you belonged – or cross over if you were curious about something else”.