Music festivals.<br>We've never missed a beat
Apart from barley and hops, festivals have always been a key ingredient of Tuborg. We have quenched the thirst of many generations. From hippie fangirls screaming their lungs out of their barely covered bodies up to moshpitting Nirvana-fans and festivalgoers shaking their onesies to the beats of Major Lazer. Whenever you’re having music-in-a-field fun time, you can bet your Wellington boots that Tuborg is around, making sure you never miss a beat.
Greenfest – From Russia with love
Goodbye balalaikas, hello bass guitar! In the years following the fall of the Berlin wall, young Russians were thirsty for Western culture and music. The Soviet Union had tried to keep out the big Rock-'n-roll-wave coming from the USA and Britain, but failed. You can stop people, but you can’t stop music.
In 2005, we shook up the Russian music scene by flying over legendary Western artists such as the Foo Fighters, Garbage and Queens of the Stoneage. Greenfest was born, the Russians cheered ‘We want more’ (or мы хотим больше to use their words) and the rest of Eastern-Europe followed.
Today Greenfest (soon to become TBRGOpen) turns up the summers in Russia, Ukraine, Serbia, Bulgaria, Croatia, and Romania. Finally connecting young generations with the music they loved. Nazdrovje!
Make music not war. Exit is not like any other festival. It was founded in 2000 by a student movement fighting for democracy in Serbia and the Balkans. Serbians were tired of repression and music was once again the best way of claiming back their youth and life.
EXIT Festival was born out of protest against the legacy of hate and the bloody Balkan wars of the 1990s. The slogan of the festival was: 'Exit out of ten years of madness', a reference to the Milošević administration.
In 2001 the festival moved to the magical Petrovaradin Fortress, located on the right bank of the river Danube in Novi Sad. It has grown bigger ever since, partly thanks to the support of Tuborg.
The festival was awarded ‘Best festival’ at the UK Festival Awards 2007, together with Yourope, the Association of the 40 largest festivals in Europe, awarded Exit the 'Best European Festival' award.
Although Tuborg is no longer sponsoring the festival, we remain one of its biggest fans.
The first Festival was held in 1970 on the day after Jimi Hendrix died, in front of an audience of 1500 people. The festival is a lot more than a music performance. It's a celebration of music, art and counter-culture and today, with over 150,000 tickets sold and almost 90 acts, is considered the biggest greenfield music and art festival in the world.
Tuborg has been the official festival beer at Glastonbury up until 2016.