Warming up the Icelandic winter
Created in 1994, Sónar is a pioneering cultural event with a unique format and content. Positioned at the cutting edge of the electronic music landscape and it's interactions with digital culture, Sónar is able to unite established artists with emerging talent, in all areas of musical and audiovisual production. Sónar's founding values have defined the festival since its inception: the link between creativity and technology, its commitment to being a global event and a meeting point for creative people from different disciplines and communities.
It's intimate. The Icelandic edition of the Sónar festival portrays how a prestige brand can redefine itself in smaller locations and venues. The new concert house, Harpa and the joy of music will be a stark contrast against the Icelandic winter and the arctic darkness outside.
Sónar Reykjavik is also an experiment in how music can reach those who truly seek it by those performing it and seeing that it's not always the largest stage and the biggest crowd that matters.
Trying to follow in the footsteps of the pioneering Sónar Barcelona festival is hard but hosting a Sónar Reykjavik festival which strives to deliver the experience and artists line up Sónar Barcelona would be proud of is something we truly believe is possible.
Next edition of Sónar Reykjavik: 16-18 Febraury 2018