They’ve opened their lives so you can expand yours


There are more than 7 billion lives in the world. Why live just one?

Tuborg Open Lives is a global project that lets you break out of your bubble and live vicariously like other people.

We’ve collaborated with some of the most interesting culture icons around the world to open up their lives, so you can explore your city through their eyes. Go to their bars, meet their people, discover their secrets and relive their best moments.

It’s a real-life experience that remote controls you through your phone. Pick someone’s life, send them a text and they’ll tell you exactly where to go and what to do. Every journey takes about 4 hours. Think free drinks, unexpected turns, random souvenirs and big finales.

Are you open to more?